For business SMS solutions offers a beneficial aspect. Even from a safety aspect transactional bulk SMS has been an instant hit. Banks via the medium of transactional SMS notify customers about launch of a new product or service. Do not commit a mistake of blindly sending out messages to customers as it would do more harm than good. A good marketer needs to follow some essential tips to ensure that their marketing tip achieves the desired level of success.
Do send out messages to customers who have opted for an opt in services
A wrong perception exists that bulk SMS attracts customers to your product basket. The essence is that bulk SMS if it is send across to the right customer at a proper time would attract them. They need to perceive value to your product or service that you are offering.
Focus on target marketing
Most of the marketing methods operate on a hit and miss mechanism, but with bulk SMS it is not the case. This also means that bulk SMS is not meant for each and every one. Be aware that bulk SMS needs to be sending out to targeted audience who have shown a liking to your service or product. Do not commit the mistake of sending out messages to each and every one who do not have a liking for your product basketn.
Give due attention to the length of a message
None would like long length of a message while explaining a lot about a product. For a SMS to be effective it has to be within suitable length without spelling out too many details. If a customer is enticed by a SMS they would get back to you.
For customers who avail opt out service give due respect
With increase in spam mails along with messages, for customers privacy has become an issue. As a marketer you need to provide your customers with opt out facility and at the same time you should pay due respect to customers who have availed this facility.
Small details about your offerings
For a message a focal point is that you have to convey details about a product within 160 characters. This has to be achieved in a concise and crisp way as far as possible. With a character limit of 160 characters you can convey a message in the best possible manner.
Give attention to which you are integration with
For a marketer they need to give due attention to SMS solutions with whom they are integrating with. The reason being if integration ceases to be off track with a wrong service provider people may not like SMS services.
All of us like a personal feeling when it comes to messages. Cashing in on this fame and when you send out bulk SMS address customers by their first name. A random promotional message which is sending out to customers would not be preferred by them at any point of time.