Their current platform lacked effective search and filtering options, a seamless checkout course of action and the data analytics capabilities needed for knowledgeable selection-producing. This led to an important quantity of deserted carts. Whilst Lyte was redefining the ticketing sector, it experienced no definite CRM method. Lyte utilized 12–fifteen distinct https://hbscasestudyanalysis16886.diowebhost.com/84014194/the-single-best-strategy-to-use-for-case-study-analysis