Firms need to design their company capabilities having a comprehensive-channel eyesight to get the longer term Chinese buyers who have gotten more and more subtle and multichannel. This strategy encompasses a various number of platforms, for example brand-owned applications, the Nike WeChat retail store, and its personal retail shops. https://www.madjor.com/insight-article/top-branding-agency-how-madjor-redefines-brand-experience-globally-dbf34