In the FMCG industry, sales growth can be misleading. This article explains why increasing revenue does not always improve net profit margins. Heavy discounting, competitive pricing pressure, logistics costs, and marketing spends often eat into profits. It highlights why FMCG founders must shift focus toward contribution margins, cost control, and operational efficiency to achieve sus... https://mountainmonk.in/why-fmcg-businesses-have-low-margins-despite-high-sales/